Art Direction

Art Direction

Art Direction for Beauty, Skincare, and Wellness Brands

Working with brands and creative agencies to deliver high-impact campaigns and content from concept through on-set execution. Offering art direction, set design, and prop styling services living at the intersection of AI-driven art direction and real-world production. I help brands shape, concept, and translate visual ideas into reality.

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services

  • Art Direction

  • Set Design

  • Prop Styling

  • Campaign Development

  • AI-Supported Concept Development

Let’s create something Beautiful Together

Typology: Minimalism Series

The brand Typology focuses on simplicity, transparency, and sustainability. Embracing minimalism and nature, their products comprise of high-quality natural ingredients and exclude unnecessary chemicals and additives; when combined, this provides a serene, uplifting experience for your skin.

In this photo series by Oliver Leighton and Dana Kapustin, we strive to capture the essence of Typology’s mission. By highlighting the brand’s simplistic, minimalistic approach, every element in each image was carefully considered—from the lighting to the precise placement of ingredients and products. Combined with soft diffuse lighting. This series underscores how a minimalist approach can bring serenity and upliftment in an overstimulated world.

A close-up of a yellow tube with black text, mounted on a silver handle, with a small rock below it, and a circular light behind the tube creating a halo effect.
A flat lay of two perfume bottles, a pink flower, a small patch of bark, a green leaf, and a silver tube of skincare moisturizer.
Skincare products including a tube labeled 'Purifying Moisturizer,' a small dropper bottle, and a brown bottle, all branded 'Typology,' arranged against a neutral background.
A skincare serum bottle labeled 'Plantes-1005' with beige label, floating above a pink peony flower with green leaves. Featuring the brand Typology .
A bottle of organic peppermint hydrolate by the brand Typology with three green peppermint leaves around it on a gradient background.

YSL LIBRE

In this series by Dana Kapustin and Zach Galarza, we envisioned taking the concept of freedom embodied by YSL’s Libre perfume, through a transformative journey from darkness into light. Our aim was to evoke a sense of liberation and empowerment symbolized by this perfume.

Drawing from our own experiences working within the beauty industry; we crafted imagery using unique lighting techniques, subtle props, and added natural elements like water as a metaphor for fluidity and renewal. The play of light and water highlights the transformative power of liberation, of freedom, This is reflective of the strength and resilience inherent in embracing one’s true self.

A perfume bottle with YSL banding, with a black cap placed on a lined surface next to a sprig of lavender, with minimalist geometric structures around it.
A bottle of Yves Saint Laurent Libre perfume with purple lavender flowers beside it and the perfume box in the background, on a glass surface against a plain light gray background.
A bottle of perfume is hanging from a branch of a flowering tree with small white blossoms, against a dark background.
A glass perfume bottle with a square shape and metal clasp sits on a glass surface, with water splashing around it as water is poured from above.
SEE MORE
  • A perfume bottle labeled 'Plantes-1005, Assemblage Botanique à la Pivoine with peony,' floating above a pink peony flower with green leaves against a softly lit background.
  • A magnifying glass reflects a tube of skincare cream labeled 'Purifying Moisturizer' and a rock underneath a beige background.
  • Three skincare products from Typology, including a brown bottle labeled 'Hydrolat de Menthe Poivrée,' a clear dropper bottle, and a silver tube.
  • Amber glass bottle of organic peppermint hydrolate with three mint leaves around it on a gradient background.
  • Close-up of a metallic ceiling with a cylindrical object labeled 'L41 Typology' attached to it.
  • A perfume bottle with a black cap and yellow liquid, decorated with a gold chain, next to a sprig of lavender on a modern shelf against a neutral background.
  • Skincare and perfume products with a pink flower, leaves, and a small rock on a reflective surface.
  • A perfume bottle with a metallic cap on a glass surface, with water splashing around it.
  • A hand with painted nails reaching down towards a designer perfume bottle on a glass surface against a gradient background.
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